Volvo Ocean Race

Watch the case study

Explore the spirit of Volvo

Client Volvo
Date 2017-2018
Location 5 continents
VOLVO<br>Volvo Ocean Race
VOLVO<br>Volvo Ocean Race

45,000 miles, 4 oceans, spanning over 6 continents and 12 cities, the Volvo Ocean Race, the toughest sporting events in the world, brings together the most experienced sailors in an ultimate test of skill and daring.

At each stopover of this challenge, the Volvo Pavilion presents an interactive exhibition covering more than 400 m2, immersing the visitor in a journey through virtual reality, digital displays, simulators, interactive and playful exhibits.

VOLVO<br>Volvo Ocean Race

Visitors, clients, Journalists and employees are welcomed with an immersive film experience, presenting the common values of Volvo and the Volvo Ocean Race: Exploration, Human Adventure, Innovation and Sustainability.
Exhibition continues by inviting people to travel to Sweden thanks to a unique and inspired design and content.
Several displays highlight innovations of the Volvo group about safety, environmental care and quality of products for all type of audiences.

VOLVO<br>Volvo Ocean Race
Explore the spirit of Volvo

  • 12 Cities
  • 5 Continents
  • 650k Visitors