VOLKSWAGEN
SUV & ALL-NEW TOUAREG WORLD PREMIERE

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Volkswagen kicked off the new automotive year with the world premiere of the new Touareg, along with the previews of T-Roc, Advanced Mid-size.

Client Volkswagen
Date 2018
Location Shanghai
VOLKSWAGEN<br>SUV & ALL-NEW TOUAREG WORLD PREMIERE
VOLKSWAGEN<br>SUV & ALL-NEW TOUAREG WORLD PREMIERE




The guest experience started with a journey into the Generation SUV, and ended with a spectacular show full of audio and visual effects presenting 4 new VW SUV cars.

This is not a conventional car launch but a multiple cars launch, a massive SUV offensive, presenting 4 different SUV cars, each one with its own identity and positioning that can fit every individual lifestyle and expectations. This SUV brand event opened the first chapter of the “Move Forward” brand initiative. It embraces the concept of Volkswagen SUV cars as a generation connector, reflecting Volkswagen’s innovative power with a range of new models.

In the massive show area, the four new SUV cars drove onto the stage accompanied by stunning visual & sound effects to open this spectacular event.

The event registered an attendance of 1000+ guests, including International & Chinese Media, KOLs, VIP guests. It was broadcasted live with nearly 1 million viewers.