VIVO
VIVO NEX LAUNCH EVENT

An immersive and ‘stellar’ launch experience to fully discover the new ‘notch-free’ NEX flagship.

Client Vivo
Date 2018
Location Shanghai
VIVO<br>VIVO NEX LAUNCH EVENT
VIVO<br>VIVO NEX LAUNCH EVENT



A space-inspired event where guests immersed themselves in the future of innovation of phone technology and fully experienced what is NEX.
The overall event design reflected NEX smartphone’s innovation and technology, and revolutionary design, where the product features blended perfectly with virtual and real elements to create an immersive interactive and futuristic space.

VIVO<br>VIVO NEX LAUNCH EVENT

A special welcome from Jovi AI – the smart artificial intelligence assistant – to start off the launch during which Alex Feng, vivo senior vice-president, and Li Xiang, vivo product manager, officially revealed and presented NEX.
After the official product presentation, the guests were invited to explore NEX and all its features at the highly futuristic and technology-based Experience Area.

VIVO<br>VIVO NEX LAUNCH EVENT
A stellar’ launch experience

  • 900 Guests
  • 18 different online platforms to broadcast the event live