Both as a witness and actor in major changes to both technology and society, SNCF cultivates an intimate relationship with the French people.
In recent years, labour disputes, company changes and technical issues have led to a form of customer mistrust in the Group.
This has in turn created a need to recreate a positive connection with each participant in the SNCF ecosystem.
Realising this led to creation of Vive le Train, a behind the scenes look at France on the move.
With more than 150 events across the country, SNCF and all its actors invite the public to meet those who help the trains run everyday, to see how people work, to visit its major construction sites and to experiment with the future of the train and the latest innovations.