UniCredit, one of the leading commercial banks in Europe, is an official and established partner of UEFA, and notably of the UEFA Champions League, the most prestigious football competition on the continent.
With this partnership UniCredit aims to strengthen its presence in Eastern Europe, a strategic developing market, by going to meet the local fans.
The famous UEFA Champions League Trophy completed its annual tour in 2015 by bringing fans in Czech Republic, Slovakia and Bulgaria close to the magnitude of the tournament. It made triumphant public appearances in Prague, Liberec, Plzeň, Trnava, Sofia, Burgas and Varna. The star power of the UEFA Champions League Trophy attracted large numbers of avid football fans, the general public, and local and national media. From central city squares to major shopping malls, the Trophy bus brought the best action and the excitement of football closer to the people.