THE NATIONAL
FUTURE FORUM

Shaping the Future

Client The National
Date 2018
Location Abu Dhabi
THE NATIONAL<br>FUTURE FORUM
THE NATIONAL<br>FUTURE FORUM




The National, a leading UAE English-language daily, gathered thought leaders from across the world at its Future Forum event 2018 in Abu Dhabi. While celebrating its 10th year anniversary, The National showcased the UAE’s role in shaping the future.

The challenge was to design and create an environment and a journey that represent the DNA of the event “FUTURE’. Futuristic approach and guest experience were at the heart of the concept which were excellently achieved through smart activations and technology.