Renault Trucks
R/evolution

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"A world class launch"

Client Renault Trucks
Date 2013
Location Lyon
Renault Trucks <br>R/evolution
Renault Trucks <br>R/evolution





In June 2013, Renault Trucks, a subsidiary of the Volvo Group and the leading European manufacturer of trucks, unveiled a full new range of trucks at an event in Lyon that attracted 11,000 people from the world over.

This was the first time that the French manufacturer simultaneously launched a full range of vehicles in all its lines: "Long Distance”, “Construction" and " Distribution".

For this extraordinary launch event, Renault Trucks welcomed its partners and customers, its dealer network, employees and the international press. Participants had the opportunity to experience a global event, with highlights including a show that revealed the new trucks, and an exhibition space of 18,000m2 featuring the new Renault Trucks and their associated services.

Renault Trucks <br>R/evolution
R/EVOLUTION

Prizes :
2014 Jury Award for the “R/Evolution” convention of Renault Trucks at the Grand Prix Kréa
1st B to B Event Device Prize for Renault Trucks at the Grand Prix Stratégies
1st Best Execution Prize for Renault Trucks at the European Best Event Awards
2nd Internal Company Event Prize for Renault Trucks at the EBEA
3rd Best Performance Prize for Renault Trucks at the EBEA

  • 11k attending
  • 4,5k Customers
  • 1 year preparation
  • 85 Countries represented
  • 7 years development