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REVEAL OF THE RX5 MAX

Launch of the second generation of smart cars 

To launch the new RX5 MAX and effectively communicate the versatility, advanced technology integration, and new design of the SUV.

Taking place at the ancient water town of Wuzhen, ROEWE launched the RX5 MAX with the assistance of a giant robotic arm. Suspending the car in mid-air whilst synchronizing digitally mapped content with the 638 square-metre LED, guests were treated to a 270-degree visual impact paired with 5.1 surround sound experience.

The event conveys beautiful juxtapositions of modern and heritage, tech and nature, youthful attitude and traditional determination.

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