Land Rover
Range Rover Evoque Launch

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"A high impact breakthrough launch event"

Client Land Rover
Date 2015
Location Shanghai
Land Rover <br>Range Rover Evoque Launch
Land Rover <br>Range Rover Evoque Launch

The Range Rover Evoque is one of Land Rover’s best selling models internationally. With a sleek yet muscular design, a spacious interior, and thoughtful details and touches, the model is popular amongst men and women of all ages and industries.

At the center of the Shanghai World Expo Exhibition and Convention Center, Land Rover designed a high impact breakthrough launch event.

Land Rover <br>Range Rover Evoque Launch

One where the core message of creating a vehicle that reflected Land Rover’s commitment to the Chinese Market could fuse with the new vehicle’s vision: “Express Your Charisma”.

An extensive stage with metal platforms was designed so that cars could drive on the background, showcasing the vehicles all terrain capabilities. While key branding colors and changing effects such as blue LED lighting and shapes were used to transmit a modern city life environment.

Land Rover <br>Range Rover Evoque Launch
Express Your Charisma

  • 111 Dealer
  • 117 Internal
  • 241 Media