"To launch its new campaign, Nike wanted to showcase innovation and urban football values in an unprecedented way."
Carreau du Temple was chosen as the unusual setting for the Nike football immersion experience. It was transformed into a football temple called Phenomenal House, where the brand’s innovations and influence on the history of the game was displayed.
As part of the Nike celebration, a tournament of 5 players on each side was held in an enclosed space - another way to underline the influence that urban culture has on football today.
Artists and leading performers like rapper Rim’K, graphic designer Tealer, and Joey Starr of NTM joined the crew at Phenomenal House.
The adventure ended with a test-run of the new Magista shoe in a room illuminated by light and lasers! Epic!