MERCEDES-BENZ
SHE’S MERCEDES DAY

She’s Mercedes took over Beijing Sanlitun area with a full-day program rich in exciting activities about the lifestyle, wellness, innovation, and inspiration.

Client Mercedes-Benz
Date 2018
Location China
MERCEDES-BENZ<br>SHE’S MERCEDES DAY
MERCEDES-BENZ<br>SHE’S MERCEDES DAY




Based on the She’s Mercedes concept of inspiring ideas and connecting people, this new experiential event format featured a variety of colorful activities across 4 main themes wellness, lifestyle, innovation and inspiration, encourage and motivate the audience in all aspects of their lives.
The event hosted more than 20 influential speakers, 13 keynote speeches & panels, 3 workshops, and 4 fitness courses, taking place simultaneously at 6 different locations around the Salitun Taikooli area. It successfully attracted over 1000 people.