MERCEDES-BENZ
INTERNATIONAL DESIGNER EXCHANGE PROGRAMME

Mercedes-Benz present Chinese designer Angel Chen.

Client Mercedes-Benz
Date 2017
Location Milan
MERCEDES-BENZ<br>INTERNATIONAL DESIGNER EXCHANGE PROGRAMME
MERCEDES-BENZ<br>INTERNATIONAL DESIGNER EXCHANGE PROGRAMME




As part of its ongoing global fashion commitment, Mercedes-Benz continues to support, nurture and mentor young and emerging design talent through the IDEP, which offers up-and-coming designers a unique opportunity to present their collections outside of their local markets to an international audience. This year, Mercedes-Benz presented Chinese designer Angel Chen at Milan. Through a journey into African Asian tribe influences, this inspiring and impressive fashion show highlighted the brand story, its DNA, while captivating the audience.