MERCEDES-BENZ E-CLASS
China Launch
Watch the case study
The manufacturer Mercedes-Benz cultivates a spirit of innovation that permeates all of its vehicles.
Client
Mercedes-Benz
Date
2016
Location
Shanghai
The 10th edition of the Mercedes Class E, made exclusively for the Chinese market is a true technological masterpiece, and the incarnation of this spirit.
For the national launch of the vehicle, the manufacturer invited 1,500 guests for a night focused on artificial intelligence. The evening was hosted by robots, and visitors accessed an exhibition space featuring the latest technology used to make the new model. They then watched the E-Class revelation: a 360° show designed with the use of 3D stereoscopic projections that took visitors on a journey in between virtuality and reality.
