MERCEDES-BENZ E-CLASS
China Launch

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The manufacturer Mercedes-Benz cultivates a spirit of innovation that permeates all of its vehicles.

Client Mercedes-Benz
Date 2016
Location Shanghai
MERCEDES-BENZ E-CLASS<br> China Launch
MERCEDES-BENZ E-CLASS<br> China Launch



The 10th edition of the Mercedes Class E, made exclusively for the Chinese market is a true technological masterpiece, and the incarnation of this spirit.

MERCEDES-BENZ E-CLASS<br> China Launch

For the national launch of the vehicle, the manufacturer invited 1,500 guests for a night focused on artificial intelligence. The evening was hosted by robots, and visitors accessed an exhibition space featuring the latest technology used to make the new model. They then watched the E-Class revelation: a 360° show designed with the use of 3D stereoscopic projections that took visitors on a journey in between virtuality and reality.