Maje
Behind the Mirror

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"MAJE developed a "Behind the mirror" pop-up event for its customers by offering a unique interactive experience."

Client Maje
Date April 2016
Location Hong Kong and Shanghai
Maje<br>Behind the Mirror
Maje<br>Behind the Mirror





MAJE is one of three Parisian brands of the GSPC Group, a leader in the field of contemporary fashion. MAJE pursues international expansion, particularly in the key Asian markets which display a growing demand for creative fashion.

To present its new 2016 spring / summer collection, MAJE developed a "Behind the mirror" pop-up event for its customers by offering a unique interactive experience.

Maje<br>Behind the Mirror

The Interactive wardrobe offers comprehensive digital product descriptions when selecting key pieces from the rack, while the Magic Mirror allows visitors to try on garments virtually and experience the collection firsthand.

Building on its success at the Hong Kong IFC Mall, the experiment was repeated at the Grand Gateway Mall in Shanghai. In total more than 3,000 visitors enjoyed the "Parisian chic" style of the brand.