"The Magnum Cannes beach has become a well-known space at the Cannes Festival."
For its 25th anniversary in 2014, the brand welcomed Kylie Minogue to Magnum beach with the launch of Magnum Silver, a limited edition ice-cream created especially for the occasion. Magnum distinguished itself in 2015 when it launched the new line “Pink & Black” with model Miranda Kerr, and the digital campaign “Be True To Your Pleasure”. In 2016 Kendall Jenner launched the campaign “Release the Beast”.
At the occasion of the 70th Cannes Film Festival, and for the fifth edition of Magnum Beach, Unilever invited to a unique experience on the Croisette, in a design and premium scenography welcoming parties, cocktails receptions for official selection movies and press conferences. This year Magnum launched its new product with a new bold and daring ‘Release the Beast’ campaign. With Cara Delevingne as the brand ambassador and Jeremy Scott, artistic director of Moschino who designed for the occasion Magnum x Moschino bags, they joined forces to reinforce the ‘Dare to go Double‘ attitude.