To properly present this decade-long plan, the group is reinventing the press conference and creating its very own television studio. Following the format of a live studio talk show, organised in one of the Martell distilleries, boss Alexandre Ricard, his main CSR managers and a few invited experts will be interviewed.
“Today we can no longer just talk down from on high, without risking a loss of credibility. The talk show is a way of re-anchoring your audience in what is genuine, real and authentic. That’s why we decided to broadcast the show live. It is not an exercise in communication, it about being transparent without any kind of safety net. »- Olivier Cavil, Group Communications Director.