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Magnum Beach

The world's most seen side event

This annual event is organised alongside the International Film Festival, which is the worlds 3rd largest event in terms of media coverage. The festival thus provides the brand with a unique opportunity to develop its reputation through non-traditional communication channels.

Magnum beach is the perfect setting for some of the finest nights on the Croisette during the fortnight. It embodies the intimate relationship that Unilever has with cinema, and hosts film screenings from the official competition.

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