Jaeger LeCoultre
The Shanghai International Film Festival

"A timeless evening"

Client Jaeger LeCoultre
Date 2016
Location Shanghai
Jaeger LeCoultre <br> The Shanghai International Film Festival
Jaeger LeCoultre <br> The Shanghai International Film Festival






Fine Watchmaking brand Jaeger-LeCoultre continued its cooperation with the Shanghai International Film Festival. In its sixth year of sponsorship of the festival, Jaeger-LeCoultre hosted a grand gala dinner in the historic Waitanyuan area. Jaeger-LeCoultre also celebrated the Reverso’s 85th Anniversary, presenting new collections, pursuing the Art Deco tradition and featuring iconic reversible cases.

To support the project's development and raise awareness about film restoration, this Art Deco themed event showcased performances audiovisuals, and a live jazz band to transport guests back to the golden ages of the 1920’s.

Aiming to achieve a timeless evening worthy of the high profile audience, the luxurious venue had been redesigned, with new infrastructure and décor elements from the 1920’s.

Jaeger LeCoultre <br> The Shanghai International Film Festival

The gala dinner and auction was elevated by the presence of Ms. Zhao Wei, brand Ambassador of Jaeger-LeCoultre, where a unique Reverso One Duetto Moon engraved with her signature was auctioned. All proceeds raised were donated to restoration projects and the Chinese film industry.