GOOGLE
ROADSHOW

Google offered an immersive experience of arts and culture at local level during its Google Roadshow in Bordeaux and Frankfurt.

Client Google
Date 2016
Location Europe
GOOGLE <br> ROADSHOW
GOOGLE <br> ROADSHOW




An entirely adaptable pop-up structure made of cardboards modules was designed to travel through different cities. With the aim of being accessible to the largest audience, the pop-up was located in partner public spaces. T

GOOGLE <br> ROADSHOW

The key opinion formers and the general public had the opportunity to discover – during a few days - GCI technologies and GCI content through 6 stops. Each one was focused on one tool: Gigapixel, Portrait Matcher, Street view, Cardboard, Expeditions and Mobile. A bespoke experience and content based on the cultural heritage and on the current programming of the local partner has been thought for each city.

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