DS
DS7 CROSSBACK REVEAL

DS Automobiles, France's leading luxury car brand, unveiled its new DS7 Crossback vehicle.

Client DS Automobiles
Date 2017
Location Paris
DS <br> DS7 CROSSBACK REVEAL
DS <br> DS7 CROSSBACK REVEAL




Incarnation of avant-garde and French elegance, DS Automobiles has privileged a personalized experience in immersion at the heart of « savoir-faire ». On the side of the experts in the « Manufacture DS » and in the Haussmanian setting of the Elephant Paname Parisian art and dance center, journalists, partners, customers, and influencers discovered the new vehicle during an unprecedented hypnotic emotional show.

DS <br> DS7 CROSSBACK REVEAL

Between tradition and innovation, a scenography in two spaces was designed to highlight the know-how and the brand technology. The event, broadcasted simultaneously on social networks, was attended by more than 400,000 people.

DS <br> DS7 CROSSBACK REVEAL
A personal experience into the spirit of avant-garde

  • 400 K Viewers on social networks
  • 20 private reveal
  • 250 press clipping