DOVE
POP UP STORE #DOVEPARIS

"Experience the unique beauty of women"

Client Dove
Date 2016
Location Paris
Photography Stephane Sby Balmy
DOVE<br> POP UP STORE #DOVEPARIS
DOVE<br> POP UP STORE #DOVEPARIS

For the opening of its first pop-up store, Dove created a "wellness bubble" in a premium space designed to experience the unique beauty of women.

For one month, Dove accompanied women in their daily lives and offered them a dedicated and personalized experience. This ranged from expert advice on how they can manage their schedule, to selecting exclusive beauty products customized for their use. In this way women discovered a retail space that was fully devoted to each one of them, and this positioned the brand close to the daily lives of its consumers.

DOVE<br> POP UP STORE #DOVEPARIS

#DoveParis was launched during an evening attended by influential fashion and beauty icons of Paris. The event was supported by an online platform available here