Atout France
Film « Destination »

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“Be inspired, Be in France”

Client Atout France
Date 2015
Location France
Atout France <br> Film « Destination »
Atout France <br> Film « Destination »



Atout France is the tourism development agency of France. It aims to promote the attractiveness of French destinations abroad. As part of its new communication campaign “Be inspired, Be in France” Atout France created a new film called "Destination" for event organizers and international conferences.

To promote France as destination, Atout France used the star chef Guy Savoy who passionately conveyed his deep attachment to the country.

Atout France <br> Film « Destination »

Throughout the film, Savoy speaks about his travels to different regions of France, the scenic beauty, and the fragrances he encounters along the way that awaken his senses and inspire his passion for creation.

In the film Guy Savoy shares his enthusiasm and encourages event organizers to choose France as their next destination!