ASO
100th Tour de France

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"The show was broadcast live by 60 television channels, and 600,000 people watching from the Champs Elysées."

Client ASO Tour de France
Date July 21th 2013
Location Paris, Arc de triomphe
Photography A.S.O
ASO<br>100th Tour de France
ASO<br>100th Tour de France





The Tour de France was created in 1903 and is the 3rd largest spectator sporting event in the world. Each year more than 3.5 billion viewers in 190 countries follow the race.

The Arc de Triomphe formed the backdrop for the closing ceremony of the 100th edition of the Tour de France and the arrival of the cyclists. This great monument was illuminated with an exceptional and unprecedented show that boosted the overall standing of the award evening.

The show was broadcast live by 60 television channels, and 600,000 people watching from the most beautiful avenue in the world, the Champs Elysées, experienced this highlight firsthand.

ASO<br>100th Tour de France
100th Anniversary of Tour de France

Prize :
LE PRIX (THE PRICE) for A.S.O. at the Grand Prix Stratégies for sport

  • 600k audience
  • 5.6m TV viewers
  • 190 Countries
  • 90 TV Channels