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Air Max Day

A tribute to street culture.

In 1987, when Tinker Hatfield first understood how the Georges Pompidou Centre in Paris exposed its internal structure to the outside world, he realised how this building in particular was transforming how we perceived urban design.

Thanks to this light bulb moment, he designed the first model in the Air Max range. He was driven by a desire to foster a new way of seeing the world using a product’s design.

Thirty years after its launch, Air Max 1 remains an icon in the sneaker story.

To pay tribute to the birth of this vital model and its little-known history, the ‘Just do it’ brand is going back to its roots. After sundown, on Saturday 25 March, Nike will project a never-before-seen film on the 6,000 m2 façade of the Pompidou Centre. This screening will involve a hundred specially invited quests, including Tinker Hatfield himself.