"Air France created a traveling exhibition that took visitors on a poetic journey."
This original exhibition was open to the public who were treated to real and virtual experiences, stage scenes and animations. It allowed for an immersion into the world of Air France, and invited guests to experience its new cabins and long-haul services.
A press conference and exceptional gastronomic dinner for journalists and VIPs demonstrated the special “french touch” that makes Air France unique, and it was a highlight of the exhibition opening.
This traveling exhibition were staged in three cities (Shanghai, New York and Paris) and attracted more than 25,000 visitors.
Prizes : Corporate Event or BtoB category for the “France is in the Air” exhibition for Air France Grand Jury Prize for the “France is in the Air” exhibition for Air France at the Trophées de l’Evénement.