Air France
“France is in the air”

Watch the case study

"Air France created a traveling exhibition that took visitors on a poetic journey."

Client Air France
Location Shanghai, New York, Paris
Date 2014
Air France <br> “France is in the air”
Air France <br> “France is in the air”





For its 80th anniversary in 2014, Air France unveiled a new image and brand platform aimed at regaining upmarket access.

To achieve this the company emphasized the French lifestyle and culture as core values of the brand, and expressed it through a new signature campaign called “France is in the air”.

To share these values with the public, Air France created a traveling exhibition that took visitors on a poetic journey, full of the adventurous experiences that lie at the heart of the brand.

Air France <br> “France is in the air”

This original exhibition was open to the public who were treated to real and virtual experiences, stage scenes and animations. It allowed for an immersion into the world of Air France, and invited guests to experience its new cabins and long-haul services.

A press conference and exceptional gastronomic dinner for journalists and VIPs demonstrated the special “french touch” that makes Air France unique, and it was a highlight of the exhibition opening.

This traveling exhibition were staged in three cities (Shanghai, New York and Paris) and attracted more than 25,000 visitors.

Air France <br> “France is in the air”
France is in the air

Prizes :
Corporate Event or BtoB category for the “France is in the Air” exhibition for Air France
Grand Jury Prize for the “France is in the Air” exhibition for Air France at the Trophées de l’Evénement.

  • 800 square meter exhibition
  • 108 Air France crews
  • 3 Continents
  • 33k visitors
  • 13m impressions on social medias
  • 3m media value