Secours Populaire Français
70 years

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"This day was turned into an enormous festive gathering at the foot of the Eiffel Tower, with 70,000 people from all over France and 70 other countries."

Client Secours Populaire
Location Paris
Date 2015
Photography Pascal Montary, Matthew Oliver
Secours Populaire Français<br> 70 years
Secours Populaire Français<br> 70 years





Secours Populaire in France is an association that aims to alleviate poverty and exclusion. Each year it organizes the Journée Mondiale des Oubliés des Vacances. For its 70th anniversary, this day was turned into an enormous festive gathering at the foot of the Eiffel Tower, with 70,000 people from all over France and 70 other countries.

The day started with treasure hunts at various locations in Paris, followed by workshops and fun sports events, and it ended with a concert of well-known artists, with the patrons of the event joining them on stage.

The highlight of the day was when the crowd took part in the biggest "flashmob" in the world. With more than 10,000 volunteers and 115 partner brands, this record event highlighted the unique impact of the day.

Secours Populaire Français<br> 70 years
Journée Mondiale des Oubliés des Vacances

The Secours Populaire day received the special grand jury prize at the 2016 edition of the event trophies prize giving.

  • 35k Children
  • 115 Partners
  • 10k Volunteers
  • 3,5M People reached
  • 150 Activities
  • 200 Treasure hunt
  • 1 prize in
    "Ceremonies, large french and international events"
    at the Grand Prix Stratégies 2016