Committee of Champagne
Champagne à 360°

"An immersive experience in the heart of the Champagne region"

Client Comité Champagne
Date 2015
Location France
Committee of Champagne <br>Champagne à 360°
Committee of Champagne <br>Champagne à 360°





The hillsides, cellars and houses of Champagne were listed as a UNESCO World Heritage Site in 2015, in recognition of its “exceptional universal value”.

A prestigious reward indeed for the Inter-professional Committee of Champagne that works towards the development and recognition of champagne. The committee wanted to make good use of this opportunity and envisioned an immersive experience in the heart of the region.

A virtual reality film of Champagne, its vineyards, hillsides and cellars was filmed using drones during the late harvest. The film can be viewed from a computer, but the 3D experience is best with a smartphone or a virtual reality helmet.

Committee of Champagne <br>Champagne à 360°

A PR campaign supported the promotion of the film and the development of the mobile application. The campaign also included a press trip for media specialized in digital and print international relations.

The film can be viewed at www.360.champagne.fr

Committee of Champagne <br>Champagne à 360°
a unique experience to immerse yourself in the heart of the champagne vineyards

  • 400 K Views of the film and the teaser on Facebook
  • 5 k New fans on Facebook
  • 80 k Digital prints for the film
  • 20 k Views of the film on YouTube