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30 Years of G-STAR

The Art Of Raw

As part of the celebration of its 30th anniversary, G-STAR created “The Art of Raw”, the experiential translation of the brand’s ambition: to be the craftsman of the future in order to design tomorrow’s classics.

By reinterpreting its iconic pieces unveiled in an immersive exhibition at the first fashion show entirely made of reused materials, the brand is demonstrating its avant-garde vision of craftsmanship and its commitment to current issues.

“Fashions show often inspire and embrace great ideas and, in this sense, push the limits of creativity. We have come at a very interesting time, when the fashion industry is demanding more and more emotional stories, when feeling and experience are essential to deliver an authentic message.” Penelope Guerineau, Creative Director at Auditoire Asia.