Curated by Edward Enninful OBE, Redefining the Body is a ground-breaking collaboration between Vogue and Snap Inc. that illustrates the impact of augmented reality in advancing fashion and amplifying and transforming clothing design through digital experiences. The trailblazing exhibition that was made available to a global audience on Snapchat features seven of the world’s leading fashion brands and designers in 2022: Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney, and Versace. Each of the brands and designers is a leader in reimagining notions of the body today, exploring race, gender, age, sexuality, and size. Redefining the Body demonstrates how different interpretations of the physical form can be enhanced using Snapchat’s interactive AR Lenses, which have the power to animate, reflect, refract or evolve the person or image in view.
